Launched August 01, of 2000 by entrepreneur, media designer, and composer, Ed Melendez. Fiveshock began as a relatively simple idea. Early on Fiveshock wanted to create something unique. Something tangible in the age of an ever-growing virtual world. It was the tail end of what was known as the DOT.com boom. Fiveshock wanted to create a company that could use every element of what was becoming the “New Media Revolution”, and take those elements to help build new and rebuild existing businesses and their brand.
Fiveshock’s first challenge was to create a practical philosophy. To put together a distinct company vision and mission then implement an effective and focused strategy. After many ideas and multiple think sessions. Fiveshock came up with the approach, which they now call, “Shocking All Five Senses”. This method has helped Fiveshock become a cogent and creative force in the building of business brands. Fiveshock’s ability to develop and deploy relevant and intuitive design that is accessible to the masses is what has set them apart.
Fiveshock’s first client was GPS start-up company, Vector 1020. Soon after that project, Fiveshock acquired many clients in the Los Angeles talk radio industry. Initially garnering Southern California radio icon, Marc Germain also known to many fans as Mr. KFI, and later Mr. KABC. It was his new site launched in 2001, which brought Fiveshock to the attention of best selling author, national radio host, and television personality (Moral Court, The Larry Elder show) Larry Elder. Better known to his listeners as, The Sage from South Central. From that point Fiveshock found itself working with best selling author, and Fox News Commentator, Tammy Bruce; building her very first online website.
It was after the 2001 election that Fiveshock met television writer (WKRP, Married with Children, Full House, Mike Hammer), and Red Eye Radio host Doug McIntyre. Fiveshock developed Doug’s online presence for his weekly radio show, as well as his Red Eye Radio online store.
Fiveshock soon found itself building and managing websites for the entire 3 pm-midnight weekday lineup at KABC radio. Additional radio hosts would also include such as Al Rantel, Kim Serafin, and San Diego radio host, Steve Yuhas.
2005 Fiveshock was sought after by California radio personality Martha Montelongo. Building her online presence. It was during this time Fiveshock was also brought on board to design, develop, and deploy the “Yes” on Proposition 90 California ballot initiative.
Fiveshock then saw the need to add motion and animation to their bag of tricks. Utilizing applications such as Flash, and Final Cut Pro. Creating animation and movies for organizations such as the YMCA, and Disney Designer, Amy Senstad among others.
Soon a need to expand what Fiveshock could offer became apparent. It was in 2006, Fiveshock brought into its arsenal, a sound and scoring component. Sound designing become a very welcomed addition to many of Fiveshock’s new clients. Since that time. Fiveshock has composed, recorded and written scores for many projects, small television productions, independent films, radio jingles. As well as music for product commercials and independent documentaries.
During the next few years Fiveshock would be sought out by a number of new start-up businesses, and political voices and new television personalities. Such as Bravo reality star, Dr. Venus Nicolino L.A. Shrinks. Fiveshock would also work with such established corporation such as Yamaha, and SONY. This surge would not end there, as Fiveshock would begin working closely with haircare entrepreneur, Israel Barrera of Cabella Hair. It was during this period that additional clients like, EZStepper Horse Shoes and GeckoPad among others would launch their new brands with Fiveshock as well.
In 2017 Fiveshock Design launched the independent scoring/composing and production house called, The Minstrel. It is there Fiveshock has focused a more direct and deliberate presence in the area of music composition. This new element of Fiveshock Design now allows users access to Fiveshock’s complete audio library of scores and a subscription option to access them.
This continues to be an epic journey. But Fiveshock is not done yet. Ever on the cutting edge. Fiveshock as an established design firm is looking forward to the next decade and beyond. The list of clients Fiveshock has had the pleasure to work with is extensive and diverse and Fiveshock appreciates all who have entrusted them with their business and brand.